Wildfield
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About Us

Wildfield is an HTML ad builder that turns a brand into on-brand, animated ads for agencies and in-house creative teams.

Operated by PopCandi Creative Studio · Melbourne, Australia

Compose scenes, generate visuals, animate with physics, score with sound, and ship PNG, MP4 and Figma-ready HTML. Work by hand in the studio, or fully automate with the API and MCP.

On this page

  1. What Wildfield does
  2. What makes Wildfield different
  3. Who uses Wildfield
  4. The team behind Wildfield
  5. How Wildfield works
  6. Key facts
  7. Frequently asked questions

What Wildfield does

Design systems that stay on brand

Define palette, six font roles, logo rules and CTA styling once. Every scene, format and AI generation inherits that system, so creative scales without drifting off brand.

AI imaging inside the ad

Generate, outpaint, enhance, retouch and vectorise without leaving the canvas. Five live models on fal.ai, with camera, lens, lighting and mood controls, and a clear credit cost before you spend.

Physics motion without keyframes

Wind, swirl, orbit, wave, spring and the rest of the force set drive particles and formations. Recipes give you lattices, orbits, blooms and waves that preview 1:1 with the cloud render.

Sound from the field or your track

Drop audio for waveform crop, transient auto-scenes and voice-over mix. Or skip the track: Particle Sound turns live particle motion into whooshes, grains and resonance in the browser.

Multi-format export and agent automation

Export high-res PNG, cloud MP4 with audio, and Figma-ready HTML from one project. Drive the whole pipeline with REST or 50 MCP tools so agents can build campaigns end to end.

What makes Wildfield different

Built for ads, not adapted to them

Figma is superb for interface design and keyframe motion. Canva is strong for template graphics. Wildfield is the opposite axis: brand-locked ads, physics motion, particle sound, and every common ad format from one build.

Design system as the source of truth

Palette, type roles and logo rules apply automatically on every output. You are not re-applying a Brand Kit per template the way Canva often requires, or hunting manual library styles the way Figma teams often do.

Physics and Particle Sound, not only presets

CapCut and Runway lean on timeline edits and generative video clips. Wildfield scores motion from the particle field itself and keeps forces editable as recipes, so the same scene can re-render on brand in every ratio.

Pay-as-you-go credits, not a locked annual seat

Studio use is free to start. AI imaging, vectors and video draw from credits you buy (from $5), with optional auto top-up. Pricing is month-to-month and credit-based, not a mandated 12-month enterprise lock for everyday use.

API and MCP for agents by default

Forty-eight MCP tools and a documented REST API let Cursor, Claude or Grok set up design systems, scenes, imagery, physics and renders with one API key. That agent surface is core product, not a limited Connect add-on.

Who uses Wildfield

  • Performance and brand creative teams at agencies shipping Meta, Google and display ads across many formats.
  • In-house marketing teams that need on-brand statics and motion without rebuilding every size by hand.
  • Growth and product teams wiring creative into pipelines with API keys and MCP agents.
  • Studios and freelancers who want AI imaging, physics motion and sound in one HTML ad builder.

The team behind Wildfield

Founder

Fagan Wilcox founded Wildfield and runs PopCandi Creative Studio in Melbourne. PopCandi builds paid media and creative for brands; Wildfield is the product that grew out of shipping those ads at scale.

Origin

Wildfield began as the internal ad builder used on real client work, then opened as a public product at wildfield.io. The product line previously shipped as Adflow before the Wildfield rebrand.

How the team works

Product, design and engineering ship continuously from Melbourne. Client production still runs through PopCandi when brands want white-glove creative plus the Wildfield stack.

Founder on X: @polyslyme. Product on X: @wildfieldapp.

How Wildfield works

Product flow

Create or join a design system, open a project, compose scenes in Input / Layout / Canvas / Output, generate or attach media, add physics and sound, then export stills or cloud MP4. Share a private review link when stakeholders need to approve.

Onboarding

Wildfield is coming soon and opening to new teams in waves. Join the waitlist and we will email your invite, then you set your brand system and build. Agencies can ask for white-glove client onboarding.

Sign up free at /start, set your brand system, and build. Credits start from $5 when you need AI imaging or video. Agencies can ask for volume pricing and white-glove client onboarding.

Support and communication

Email support@wildfield.io for product help, hello@wildfield.io for general enquiries, and accounts@wildfield.io for billing and privacy. We aim to reply within one Melbourne business day.

Key facts

Company NameWildfield (operated by PopCandi Creative Studio)
TypeSaaS · HTML ad builder with AI imaging, physics motion and sound
FoundedPublic as Wildfield in 2026 (product lineage as Adflow)
FounderFagan Wilcox
HeadquartersMelbourne, Australia (PopCandi Creative Studio, Preston VIC)
Websitehttps://wildfield.io
Core OfferingOn-brand multi-format ads: design systems, AI imaging, physics motion, Particle Sound, PNG / MP4 / HTML export, REST + MCP
AvailabilityComing soon · opening to new teams in waves · join the waitlist at wildfield.io
PricingFree to start · AI credits from $5 · prices in AUD including GST
Contract TermsMonth-to-month account use · pay-as-you-go credits · optional auto top-up
ServicesSelf-serve studio · API / MCP automation · agency volume and white-glove onboarding on request
Communicationsupport@ · hello@ · accounts@ at wildfield.io · target reply within one Melbourne business day
Notable ClientsProduction use includes brands such as Firefly Express and Micro-X via PopCandi Creative Studio
Customers ServedEarly public access and agency production accounts (exact count not published)
Projects DeliveredActive production across PopCandi client campaigns and Wildfield studio projects (exact count not published)
CompetitorsCapCut, Runway, Figma, Canva (adjacent tools; Wildfield is ad-native with physics + agent MCP)
Social@wildfieldapp · founder @polyslyme

Frequently asked questions

Can I use Wildfield now?

Wildfield is coming soon. We are opening to new teams in waves; join the waitlist and we will email your invite. Existing accounts can log in as usual.

Is Wildfield free to use?

Yes for building in the studio. AI image generation, vectors and cloud video draw from credits you buy. Credits start from $5 and stay until you use them.

How is Wildfield different from CapCut or Runway?

Those tools centre timeline editing or generative video clips. Wildfield centres brand design systems, physics-driven particle motion, Particle Sound, and multi-format ad export from one HTML project.

Can agents build ads without opening the UI?

Yes. Use the REST API or the hosted MCP server with an adk_ API key. Agents can create design systems, projects, imagery, physics and renders end to end.

Who operates Wildfield?

PopCandi Creative Studio (ABN 20 413 419 189) in Melbourne, founded by Fagan Wilcox. Contact hello@wildfield.io.

Where can I read the legal terms?

See the Terms of Service, Privacy Policy and Refund Policy.

Wildfield

HTML ad builder with AI image generation, design systems, and multi-format export.

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